Saturday, November 30, 2019
The Most Effective Buzzwords for Content Marketing
by Chris Reid Content marketing is a great way to reach new customers and help your brand grow. YouÃ¢â¬â¢ve probably covered the essentials by now, youÃ¢â¬â¢re maintaining an active blog on your companyÃ¢â¬â¢s website, sending out email newsletters to your subscribers and engaging with your followers on social channels. If your efforts arenÃ¢â¬â¢t resulting in conversions, you might want to punch up your content with some tried-and-true buzzwords or hire a content writer to effectively utilize buzzwords. These powerful words have been proven to get the clicks you want, and they can help you get your content marketing efforts headed in the right direction. There are somebenefits and pitfalls of using buzzwords and weÃ¢â¬â¢ll also check out some of the most effective Ã¢â¬Å"power wordsÃ¢â¬ you can add to your content today. Getting Clicks with Buzzwords Successful bloggers and content marketers understand the power of certain words to help content go viral. These words generate interest and get people to take a closer look at your content. Some buzzwords are long-time favorites among marketers and SEO content writers, while others are more modern and capitalize on todayÃ¢â¬â¢s trends. A few examples include: Ã¢â¬âÃ¢â¬Å"SurprisingÃ¢â¬ Ã¢â¬â Used in headlines, this word has an amazing ability to hook readers and make them dig into your content. Posts that use this word in their titles also tend to get more shares. Ã¢â¬âÃ¢â¬Å"How ToÃ¢â¬ Ã¢â¬â People come online to find out how to do things. If your content can help readers learn something new, make it clear with these two powerful words. Ã¢â¬âÃ¢â¬Å"TipsÃ¢â¬ Ã¢â¬â A Ã¢â¬Å"tipÃ¢â¬ isnÃ¢â¬â¢t quite as clever and handy as a Ã¢â¬Å"hackÃ¢â¬ and it doesnÃ¢â¬â¢t include the detailed instructions of a Ã¢â¬Å"how to.Ã¢â¬ Even though this buzzword is less specific in nature, it still tempts readers to click and explore. Combine this term with a number letting readers know how many tips youÃ¢â¬â¢re going to share and youÃ¢â¬â¢ll boost the power of the word. Ã¢â¬âÃ¢â¬Å"NewÃ¢â¬ Ã¢â¬â If you have newsworthy information for your readers and followers, let them know. This is one of those words that catches the eye of readers and makes them want to learn more. Ã¢â¬âÃ¢â¬Å"YouÃ¢â¬ and Ã¢â¬Å"YourÃ¢â¬ Ã¢â¬â These two words might be the most powerful ones on the list. Studies indicate that addressing readers directly in your content has a big impact on its engagement. YouÃ¢â¬â¢ll get more clicks, more comments and more shares with this one simple change. (Did you notice we said Ã¢â¬Å"your contentÃ¢â¬ and Ã¢â¬Å"youÃ¢â¬â¢ll get more clicksÃ¢â¬ ?) The SEO Connection Not only do buzzwords help your content catch the eye of potential customers, but they can even get your content to rank better in the search results. How exactly does that work? It all boils down to the relationship between social signals and SEO.Content that gets clicks, shares, comments and likes is more likely to fare well in the search results. When you use buzzwords to make your content more captivating, youÃ¢â¬â¢ll get the traffic and engagement you need to boost your ranking. Too Much of a Good Thing While a well-placed buzzword or two can do wonders for grabbing customersÃ¢â¬â¢ attention, itÃ¢â¬â¢s easy to overuse them in your content. You want your message to stand out amid the sea of online clutter it should be vivid, memorable and clear. DonÃ¢â¬â¢t fill your content with so many buzzwords that it ends up sounding like some tired clickbait listicle. ItÃ¢â¬â¢s clear that buzzwords can be the secret weapon you need to take your content marketing to the next level. Choose your buzzwords with care: These words can punch up your content, but too many of them can dilute your brandÃ¢â¬â¢s message. Used wisely, though a sprinkling of buzzwords can make your brandÃ¢â¬â¢s message pop and catch the interest of new audiences.